KIT – VERSACE, VERSACE

Versace launching a new fragrance for men called Eros in 2012 at the Cannes. Its inspired by and deeply connected with Greek mythology. The aim of this edition is to reveal and release unrestrained passion and to accentuate desire. The fragrance was named after Greek god of love and son of goddess Aphrodite, Eros. Inspiration by ancient Greece has lasted since the time when Gianni Versace raised his fashion empire and took goddess Medusa as symbol of the brand to adorn numerous products of the house, among them also the new flacon of men’s fragrance Eros.The new perfume Eros is the first in the past five years to be launched and aimed at men. Donatella Versace’s desire was to fit the fragrance into the concept of the Versace brand and to depict style and significance of long-lasting design, quality and popularity. Eros is truly the DNA of the house of Versace, explains Donatella. We have a Greek motive making us think about ancient Greece, antiquities and mythology, while turquoise color represents the Mediterranean. That is Versace.