AVANT GARDE, LANVIN PARIS

Lanvin launches a new male fragrance called Avant Grade. As the name suggests, this scent is imagined as a modern interpretation of masculinity and elegance designed for modern day dandies. Perfumer Shyamalan Maisondieu signed this oriental woody composition i wanted to create an olfactory interpretation of the casual elegance of Lanvin, with a streamlined, masculine and decidedly unique composition. Woody fragrances fascinate me. I find them chic and comfortable. Their warm, sensual strength attracts me as much as inspires me. The world that I’ve created for Avant Grade combines noble raw materials like vetiver and benzoin, with other surprising materials such as beeswax and tobacco